Sunday, April 28, 2013

Artists Presentation: David Em and Perry Hoberman


David Em
                 David Em was born in Los Angeles, CA in 1952, and was raised in South America. He began working with oils, then he started to create his own paints.  He experimented with plastic paints that he used to create 3-dimentional works. In the mid to late1970's, inspired by the images of space being produced by JPL (Jet Propulsion Lab in Pasadena, CA)scientists, he began producing digital art. He utilized the computer labs at JPL, before personal computers were available, to "create worlds of my own. (Em)"  Later, he was the Artist in Residence at JPL for 10 years. According to his artist's statement on the Digital Art Museum (DAM) website, Em states that:
                Early in the evening of January 6, 1975, I visited PARC for the first time. I had never been in a computer research lab before, so everything was new to me. Computers were everywhere. Alvy showed me how to run his paint program, which consisted of an electronic stylus that could create lushly colored and exotically shaped electronic brush strokes on a color computer screen. Moving the stylus across a digitizing tablet controlled the location and movement of the electronic brushes on the screen. Up to this point no one from a fine arts background had sat at the controls of the system. But the stylus and tablet setup were easy for me to adapt to because of my traditional painting background and my familiarity with video tools, and an hour later I had created my first computer image. (Em)


                In the 1980's, Em states that while others were working on animating their work, he was focusing on "creating paintings with electronic light." He also took programs that were used for scientific purposes (such as recreating the rings of Saturn)and applied them to his works, creating images that look like they come from another world. 


Em took a year off from working with computers, but when he returned in 1985, he noticed that the technology had changed, and he had a new-found perspective on digital media:
                While I was away from the high-tech lab, I became extremely conscious of how much the tools we use determine the physical and social environments we live and work in, and how much these factors influence our perceptions and ideas. How tedious and time consuming it must have been for Rembrandt's studio assistants to grind up a tiny quantity of paint for the master's daily work, compared to more recent times when an artist like Jackson Pollock, alone in his studio, could take advantage of drums of commercially produced paints to develop new creative directions. Now, by eliminating paint entirely from the initial creative act, the computer is pushing the envelope of imaging a little further, opening the way to a vast new and unpredictable visual territory. 

 Danae
 Transjovian Pipeline

I chose "Turner" (1985)as my representative work by Em.   

As a kid (and now!), I too, am fascinated by the pictures that come from space. Images of planets, stars, and colorful nebulas can, as Em stated, inspire one to want to create their own fantasy world, with no limitations but their own imagination.  In this piece, I see sunset on the planet Turner.  The color and swirled nature of the clouds suggest that there are gases present in the Turnerian atmosphere, creating cloud formations similar to those found on Jupiter.  The rocky surface looks much like the red surface of Mars, and I am sure much of that look is attributed to Em's knowledge and use of the technology he utilized at JPL.  His works, which have been featured in magazines such as Newsweek and in collaborations with companies like Apple, are in contrast to those of Perry Hoberman.

Perry Hoberman
                    Perry Hoberman was born in 1954 and attained his Bachelor's degree at Bennington College in Vermont from 1974-77.  From V2, Hoberman's work is described as," an installation and media artist who works with a variety of materials and technologies, ranging from the obsolete to the state-of-the-art, from low-tech to high-tech and nearly everything in between. His work has variously taken the form of installations, sculptures, multimedia, performances, concerts, plays and uncategorizable spectacles." His works are more than visual:  visitors need all five senses to experience some of his installations.  He has also published essays, exploring the issue of mistakes and accidents while using digital media, and whether or not these "accidents" have the same effect on art as they would in the "real" world.  Hoberman's works often require action to create a reaction in the piece,  such as "Timetable" and "System Maintenance"; one is triggered by other imagery reflecting onto the piece, the other is triggered by visitor interaction.  Hoberman has also worked with stereoscopic media:  a technique that was invented in 1838, in which a 2-dimensional image is positioned in such as way that the brain interprets what the eye sees as 3-dimensional, with no glasses or other external devices. 

 Gallery show advertisement
 Timetable

The  representative work I chose by Hoberman is called "Bar Code Hotel" and it also a piece that requires direct interaction. This full-scale installation received the top prize at the Interactive Media Festival (Los Angeles, 1995). Hoberman describes this installation by saying it "recycles the ubiquitous symbols found on every consumer product to create an multi-user interface to an unruly virtual environment (Perry Hoberman).    Each barcode creates a sound, video, or action which can last for a few seconds or longer. Visitors are given 3-D glasses and a wand to scan bar codes placed throughout the installation, so visitors are ultimately responsible for their own experience in the installation. 
                "Bar Code Hotel" is interesting to me, because it asks visitors to interact with something they are involved with on a daily basis:  those UPC bar codes on products.  People who work in the retail field, including myself, know that these little codes make your life easier, since you do not have to input information in each time a purchase is made.  Package designers loathe them, since they are required on all packaging, and a design has to work around it.  The only thing some people see them as, is the annoying little beep it makes as a product is scanned; that beep elicits memories of supermarkets, or reminders that we live in an automated world.  By letting the visitor take control of how the bar code is used, scanning it or not scanning it (or even scanning it over and over), the visitor can have control over their own automated world.  The mundane bar codes are now usable and are capable of output. 

 Image from "Bar Code Hotel"
Here is the link to Bar Code Hotel .

 Comparing and Contrasting the Works
                Em created his art with existing technology to create new works that he learned at JPL.  His chosen genre is visual art, and he can reach millions of people with his art, since it has been published in magazines and books, and he has produced art for many companies. Hoberman, too, has used existing technology in his art in his works that use the stereoscopic technique.  However, his works are more than just in the visual genre:  he uses visual, auditory, tactical and kinetic media in his works.  Visitors to his shows can expect noise and movement, as well as becoming a part of the show themselves.  Rather than creating works for magazines, he creates installations that incorporate the visitor in the art.
Relating The Artists to the Readings
                In our reading, Digital Divide by Claire Bishop, she states that digital artists should make a commentary about digital art in their works using digital media.  In our class discussion, an example was used about quilters making quilts about quilting and the social implications of such.  Em's works use digital media, but he did not create any interplanetary worlds that were of planets dying because of their use of digital media. In this way, he has not met Bishop's need for digital media to be commentary and reactionary to the viewer.
                 In our reading of The Work of Art in the Age of Mechanical Reproduction, I noted that the author, Walter Benjamin, states that works produced by artists need to be able to be viewed in real-world space--simply going online to view a gallery show is not enough, and the viewer will not have the same sort of encounter with the work as the artist intended.  "Bar Code Hotel" is unable to be reproduced:  even if the installation were rebuilt, it is the visitor that creates the experience, so no two visits are alike.  You may be able to watch the video, but this installation requires human interaction to make everything work.  Besides, it no fun just to sit there and watch everyone else making things go.  
Sources
Bishop, Claire. Digital Divide. March 2013 < http://www.scribd.com/doc/115513943/Bishop-Claire-Digital-Divide>
Benjamin, Walter. The Work of Art in the Age of Mechanical Reproduction. February 2013. < http://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm>
Dana, Jenny and Jaime Radwan. ACM SIGGRAPH. 14 April 2013 <http://www.siggraph.org/artdesign/profile/David_Em/portfolio2.html>
Em, David. David Em. 13 April 2013 <http://www.davidem.com>
Hoberman, Perry. Bar Code Hotel. 15 April 2013 <http://www.youtube.com/watch?v=kvVJnhwGb0s>
Hoberman, Perry. Perry Hoberman. 13 April 2013 <http://www.perryhoberman.com>






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